In this chapter, an attempt has
been made to review selected topics in motivation. The format was
methodological primarily to illustrate that considerable controversy exists in
the area, even though motivation has consumed much of the energy of writers in the
behavioral sciences and management.
The important point to recognize
is that the generality and pragmatic usefulness of a particular approach to
motivation is closely related to the manner in which that approach is
developed. Rational-deductive theories such as the Barnard-Simon model(exchange
theory) and expectancy theory are based on certain prior assumptions about
rational human choice. Consequently, they are extremely general, in a
scientific sense, because they can be applied to a wide range of situations and
circumstances. Herzberg’s two-factor theory and operant conditioning are more
inductive and empirical. Thus, they are more specific and less universally
adaptable.
Given the present sate of
motivation theory, the best strategy for a prospective manager is to become as
familiar as possible with all of the theories currently available. The truth is
that thee is something new and something true in all of them. The manager’s
problem is to carefully choose those new things that are true, and to
skeptically decide which true things are really new. This, of course, is not an
easy dilemma for the manager to resolve. Even behavioral scientists who devote
most of their time studying motivational problems find the issue complex and
frustrating.
Once the essential foundations of
motivation theory and practice are understood, one is able to confront the more
philosophical questions of how behavioral science knowledge should be used in
the managerial context. Issues of this nature immediately converge on such
questions as the ethics of behavior modification. This issue cannot be avoided
by any managers because of very real pressures from society, including legal
intervention into motivational practices and the protection of individual
rights on and off the job.
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