Using position and personal power well to achieve the desired influence over other people is a challenge for most managers. There are many useful ways of exercising relational influence. The most common strategies involve the following (Kipinis et. Al, 1984):
Ø Reason – Use of facts and data to make a logical or rational
presentation of ideas
Ø Friendliness – Use of flattery, creation of goodwill, acting
humble, and being friendly
Ø Coalition – Getting the support of other people in the
organization to back up the request
Ø Bargaining – Use of negotiation through the exchange of
benefits or favors
Ø Assertiveness – Use of a direct and forceful approach such as
demanding compliance
Ø Higher authority – Gaining the support of higher levels in
the organization to back up requests
Ø Sanctions – Use of organizationally derived rewards and
punishments
Employees rely on the
seven tactics variably. Depending on the situational factors, individuals tend
to use the above strategies accordingly to the suitability and the likelihood
of the success to be achieved by employing the same. The manager’s relative
power impacts the selection of tactics in two ways.
Ø First, managers who control resources that are valued by
others, or who are perceived to be in positions of dominance, use a greater
variety of tactics than do those with less power.
Ø Second, managers with power use assertiveness with greater
frequency than do those with less power.
Ø Resistance leads to managers using more directive strategies.
The manager’s objectives
for wanting to influence causes them to vary their power tactics. The
objectives may be as follows:
Ø When seeking benefits from a
superior, they use friendliness.
Ø When they are in need to make
superiors accept new ideas, they usually rely on reason.
Ø Managers use reason to sell
ideas to employees and friendliness to obtain favors.
Research evidence also
supports the following with regard to use of tactics and the choice used by
managers with regard to power:
The manager’s
expectation of the target person’s willingness to comply is an important
factor. When past experience indicates a high probability of success, managers
use simple requests to gain compliance. Where success is less predictable,
managers are more likely to use assertiveness and sanctions to achieve their
objectives. The organization’s culture also plays an important role in deciding
the use of power tactics. The organizational culture in which a manager works,
will have a significant bearing on defining which tactics are considered appropriate.
The organization itself will influence which subset of power tactics is viewed
as acceptable for use by managers. People in different countries tend to prefer
different power tactics. For example in US people prefer use of reason in
contrast to China where coalition as a tactic is preferred. Differences are
consistent with values among countries–reason is consistent with American’s
preference for direct confrontation and coalition is consistent with the
Chinese preference for using indirect approaches.
There are eight basic
types of influence tactics. They are listed and described in the table below:
Power tactics
Tactics
|
Description
|
Examples
|
Pressure
|
The
person uses demands, threats, or intimidation to convince you to comply with
a request or to support a proposal.
|
If you
don't do this, you're fired. You have until 5:00 to change your mind, or I'm
going without you.
|
Upward
appeals
|
The
person seeks to persuade you that the request is approved by higher
management, or appeals to higher management for assistance in gaining your
compliance with the request.
|
I'm
reporting you to my boss. My boss supports this idea.
|
Exchange
|
The
person makes an explicit or implicit promise that you will receive rewards or
tangible benefits if you comply with a request or support a proposal, or
reminds you of a prior favour to be reciprocated.
|
You owe
me a favour. I'll take you to lunch if you'll support me on this.
|
Coalition
|
The
person seeks the aid of others to persuade you to do something or uses the
support of others as an argument for you to agree also.
|
All the
other supervisors agree with me. I'll ask you in front of the whole
committee.
|
Ingratiation
|
The
person seeks to get you in a good mood or to think favourably of him or her
before asking you to do something.
|
Only you
can do this job right. I can always count on you, so I have another request.
|
Rational
persuasion
|
The
person uses logical arguments and factual evidence to persuade you that a
proposal or request is viable and likely to result in the attainment of task
objectives.
|
This new
procedure will save us $150,000 in overhead. It makes sense to hire John; he has the
most experience.
|
Inspirational
appeals
|
The
person makes an emotional request or proposal that arouses enthusiasm by
appealing to your values and ideals, or by increasing your confidence that
you can do it.
|
Being
environmentally conscious is the right thing. Getting that account will be
tough, but I know you can do it.
|
Consultation
|
The
person seeks your participation in making a decision or planning how to
implement a proposed policy, strategy, or change.
|
This new
attendance plan is controversial. How can we make it more acceptable? What do
you think we can do to make our workers less fearful of the new robots on the production
line?
|
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