Some of the special issues in
motivation are discussed below.
Various groups of employees
provide specific challenges in terms of motivation. Some of them are explained
below:
1. Motivating the
Diversified Work Force: Not everyone is motivated by money. The needs of
women, physically disabled and other diverse groups are not the same. If you
are going to maximize your employees' motivation, you have got to understand
and respond to this diversity. This can be done in the following ways:
i) We should be ready to design
work schedules, compensation plans, benefits, and physical work settings, etc.,
to reflect the employees' varied needs.
ii)
Allowing employees who are going for further training to colleges to vary their
work schedule.
iii)
Offering employees facilities like childcare, flexible work hours and job
sharing for employees with family responsibilities.
iv) For employees coming from
other states /countries- providing them flexible leave possibilities to enable
them to go home for extensive periods.
2. Motivating Temporary
Workers: Temporary workers may be motivated in the following ways:
i)
When there is a system whereby permanent employees are selected from a pool of
temporary employees, the latter will often work hard in hopes of becoming
permanent.
ii)
The ability of a temporary employee to find a new job is largely dependent on
his or her skills. Therefore, temporary employees may be provided with the
opportunity for training.
iii) When temporary employees work
alongside permanent employees who earn more pay for doing the same job, they
are likely to be de-motivated. Separating such employees might help to lessen
this problem.
3. Motivating Professionals:
Professionals have a strong and long-term commitment to their field of
expertise. Their loyalty is more often to their profession than to their
employer. These professionals receive a great deal of intrinsic satisfaction
from their work. They may be motivated in the following ways:
i)
Their loyalty is towards their profession. To keep current in their fields,
they need to regularly update their knowledge. Therefore, providing them
opportunities for training and development is one sure way of motivating them.
Reward them with educational opportunities – staging workshops, attending
conferences – that allow them to keep current in their field.
ii)
The chief reward of a professional is the job itself. They prefer challenging
jobs. Therefore, provide them with ongoing challenging projects.
iii) Professionals want others
to think what they are working-on is important. Therefore, ask questions and
engage in other actions that demonstrate that you are sincerely interested in
what they are doing.
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